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For nearly a decade, jice johnson has empowered black entrepreneurs and business leaders with resources necessary to thrive in an economic landscape The black business initiative (bbi) In 2015, she founded the black business initiative (bbi) to drive excellence, equity and wealth through business development

We’re committed to growing a successful and vibrant black business community in canada “he told me i was. If you’re a current or aspiring black entrepreneur, we can help you achieve your business goals through a range of programs and services.

Bbi's mission is to help promote a fairer society, boosting prospects for under served and underrepresented black entrepreneurs.

In 2015, jice johnson founded the black business initiative (bbi), because she saw the need for more resources to provide black entrepreneurs support in getting their businesses off the ground She explained that the death of trayvon martin, and the civil unrest surrounding it, was what sparked her involvement in activism. The black business initiative (bbi) was founded in 1996 by the government of canada and the province of nova scotia to address the unique needs confronting nova scotia’s black business community.

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