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Arnaud kerviche, urban decay's vp of marketing, tells me that, ultimately, they wanted to evolve the classic palette based on shifting consumer trends The strategist beauty brief is delivered every wednesday Makeup habits evolve as we do, so the brand decided to launch similar iterations—such as naked2 basics and naked3 soft pinks —while the original set was phased out.

Six years after urban decay discontinued the beloved naked eye shadow palette, the brand is bringing it back on aug The original naked eyeshadow palette, limited edition is now available at ulta beauty stores and online at ulta.com for $59

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